Liu Shaojian, director general of the SOCAAC, gives speech at the Capital Museum in Beijing on Dec 16. [Photo/bjwzb.gov.cn]

A grand conference for summarizing the fruitful results generated by the 7th Beijing People Beneficial Cultural Consumption Season -- and publishing lists of popular and influential cultural consumption brands -- was held at the Capital Museum in Beijing on Dec 16, according to the organizers.

At the conference, Liu Shaojian, the director general of State-owned Cultural Assets Administration Center, or the SOCAAC, reviewed and summarized this year's cultural consumption season.

According to Liu's briefing -- themed around "Enjoy culture, Enjoy life" -- 7,816 activities were held during this year's two-month cultural consumption season.

They celebrated the 70th anniversary of the founding of the People's Republic of China, the 2019 Beijing International Horticultural Exhibition and preparations for the 2022 Beijing Olympic Winter Game.

Officials said the total number of consumers in this year's consumption season reached 62,393,600. They added that the value of direct consumption hit 11.85 billion yuan ($1.69 billion) and the amount of benefits for people totaled 214 million yuan.

Zhao Lei, vice minister of the publicity department of the Beijing Committee of the Communist Party of China, told the conference that after seven years of development and innovation, the Beijing cultural consumption season had become a comprehensive service platform.

Zhao said it highlights the cultural charms of the capital, stimulating the vitality of the cultural industry, and was a leader in national cultural consumption trends.

He stressed that in the face of the new situation and new tasks, relevant departments should make efforts to promote cultural consumption and play an important role in helping build Beijing as the national cultural center.

They should also help the city become an important engine for promoting the high-quality development of the cultural industry.

At the same time, a series of lists of popular and influential cultural consumption brands were published, officials said.

These included include lists of the "top 10 cultural and creative products", "top 10 cultural tourism routes", "top 10 cultural consumption landmarks", "top 10 cultural and sports events" and the "top 10 cultural performances and exhibitions".

Over 200 people -- including heads of relevant departments and representatives of Beijing's 16 districts, as well as brand representatives, were included in the 2019 cultural consumption brand list.