Zhao Lei, deputy director of the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, gives a speech at the opening ceremony for the 7th Beijing People Beneficial Cultural Consumption Season and the 2019 Beijing International Cultural and Creative Products Expo (BCPE) at 751-D Park in Chaoyang district, Beijing on July 31. [Photo/bjwzb.gov.cn]

The opening ceremony for the 7th Beijing People Beneficial Cultural Consumption Season and the 2019 Beijing International Cultural and Creative Products Expo (BCPE) was held at 751-D Park in Chaoyang district, Beijing on July 31.

Zhao Lei, deputy director of the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, and Dong Dianyi, deputy director general of the State-owned Cultural Assets Supervision and Administration Office (SOCASAO) of the People's Government of Beijing Municipality, delivered speeches at the event.

Representatives of the Capital Cultural Industry Association, the Tianjin Chamber of Commerce for Culture and Media, and the Hebei Culture and Tourism Industry Association signed a cooperation agreement on cultural consumption and development in Beijing, Tianjin, and Hebei.

According to local authorities, the 7th Beijing Cultural Consumption Season will run from July 31 to the end of September. During this period, 20 large exhibitions and 30 sets of activities themed around culture, art, radio, film, television, digital creativity, and art trading would be held.

The BCPE attracted over 300 cultural enterprises and 80,000 cultural products. All products featured at the expo will be sold to consumers at more favorable prices.

Moreover, the expo also set up a special zone to distribute no less than 2 million yuan ($2,845,759.82) in coupons for consumers in order to promote cultural consumption.

Dong Dianyi, deputy director general of the state-owned Cultural Assets Supervision and Administration Office (SOCASAO) of the People's Government of Beijing Municipality, gives a speech at the opening ceremony on July 31. [Photo/bjwzb.gov.cn]

During this years' cultural consumption season, the organizers will continue to build brands such as BCPE and the Beijing Cultural Consumer Goods Brand List, take full advantage of the resources of Beijing, Tianjin, and Hebei, and work to build a nationally influential service platform for cultural consumption.

This year's event will encourage shopping malls, theatres, cinemas, parks, and other places to extend business hours and increase nighttime consumption. Over 60 activities will provide night services during the consumption season.

Organizers will also focus on a number of cultural consumption hotspots in order to develop new forms of consumption. They will continue to increase preferential policies and encourage cultural enterprises to provide various types of preferential treatment to citizens. According to authorities, more than 100 million yuan in benefits will be offered to consumers.