A training session for Beijing media companies helping them get listed on the market, was held at the Beijing Conference Center from July 18 to 20. [Photo/bjwzb.gov.cn]

A training session for Beijing media companies helping them get listed on the market, was held at the Beijing Conference Center from July 18 to 20.

The event was organized by the Beijing Cultural Assets Supervision and Administration Office, Beijing Securities Regulatory Commission and the Shanghai Stock Exchange.

About 55 representatives from media companies preparing to be listed on the market, financial institutions and relevant government departments attended the training event.

Among the 41 media companies attending the training session, there was one unicorn enterprise (privately held start-up company valued at over $1 billion), 3 companies under examination by the Shanghai and Shenzhen Exchange, and 3 companies registered with the Beijing Securities and Exchange Bureau, with average total assets in 2017 reaching 923 million yuan, with an average net profit of 74 million yuan.

The training focused on financial, legal and compliance issues involved in the listing process of media companies. It also covered issues such as the government's cultural and financial policies, new capital market regulations and listing strategies. The three days of events featured opening and closing ceremonies, lectures, an exchange opportunity between the government and company representatives to discuss listing policies and a meeting between well-known investment institutions and enterprises.

Following the opening ceremony on the afternoon of July 18, six lectures were arranged between July 18 and 20. Senior directors of four top corporations such as Ernst & Young (EY) shared their experiences during the lectures to address the difficulties the enterprises would face in the listing process.

The evening of the 19th was spent with meetings between well-known investment institutions and the companies wishing to be listed. Representatives from Beijing Cultural Investment Development Group (BCI) and other famous investment institutions came to the scene and met with the entrepreneurs to discuss their business strategies and financing requirements. 　

The closing ceremony was hosted on the afternoon of July 20. Attendees delivered speeches and received the certificate of completion.

The training session was provided as a service to educate the media companies on the financial knowledge needed to list their companies, and educate more business owners on the functions of capital markets in order to create a better business environment in the country.  The program brought the government and the media enterprises closer together and was highly praised. The second and third phases are scheduled to run from August to October.