As a high-end form of cultural consumption, the consumption of designs plays a great role in increasing product variety, improving quality and building brand. The creative design section will actively guide enterprises and culture consumers to better understand design, experience design, and purchase design.

The section can be divided into three parts. Creative design fairs featuring interaction and promotion will be held in seven commercial blocks and business circles like Wangfujing, Xidan Joy City, Yintai Center, and U-Town. Besides, maker technology devices, such as smart home safety equipment, wearable devices and unmanned aerial vehicles, and multimedia equipment like virtual reality devices and laser televisions will be displayed and sold; more than 100 museums will design, display and sell art derivatives in Shichahai and Solana; the organizer will join hands with Gems & Jewelry Trade Association of China to host sales promotion of over 90 international jewelry brands and launch a two-month-long jewelry and jade expo; designs from about 90 international brands will be sold at Easyhome and 751 D-Park. An international decorative creative design expo will also be held.