About 30 companies including JD.com, dangdang.com, Youku, iQiyi, ChineseAll.com, Zhangyue, and aoyou.com are involved in a three-month online campaign to promote cultural consumption on cultural e-commerce, digital publication, online travel, e-education, and online transaction of artworks.

The website partners will provide users with online shopping experience. People can get discounted pricing on books, health products and electronics. An international shopping carnival will be launched in all the residential communities of Beijing’s three property management companies – Changcheng Property, Vanke, and Sino-Ocean.