The consumer-oriented experience consumption has become an important part of the construction of cultural consumption market. This year’s consumption season will set up a section featuring "interactive experience” to promote an experience consumption pattern. It will enable people to better understand the industrial chain of design, production, sales and services, centered on inheritance of intangible cultural heritage, virtual reality, parent-child sharing.

Inheritance of intangible cultural heritage includes the traditional culture experience day, antique and artworks carnival, three-dimensional paper sculpture experience festival, ceramic making activities of Beijing Faience Museum. Virtual reality includes a science popularization carnival, the naked-eye 3D experience activities, and an art exhibition of the works of French impressionist painter Claude Monet. Parent-child sharing activities include Andersen's Magic Land, and family fun season.