The fourth Culture in Beijing will be launched in Chaoyang Park on Aug 16, which will provide consumers with more than 150 types of cultural products and services over the next three months. 

The Beijing government will give out cultural consumption e-coupons with a value of 10 million yuan ($1.5 million) through an official Wechat account; consumers will be able to use these e-coupons in 59 organizations in art, press, publication, radio, film, television and cultural e-commerce.

The CIB will choose the top 50 cultural brands by online vote, media recommendations and expert appraisals. Specific categories are the top 10 brands in cultural and creative products, cultural trip routes, cultural consumption landmarks, sports events and art exhibitions and shows.